Our Manifesto:
stay human.
fuck hustle culture.
surrender to your positive forward momentum
this movement does not condemn the hustle that so many humans rely on to motivate and survive in systems of oppression.
this movement condemns those systems and the capitalistic conditioning that drives us to sacrifice our time, physical well-being, and inherent human-ness to achieve an end-point (read: the unachievable) as behavior that should be celebrated and emulated by all.
hustle culture depends on a scarcity mindset. with scarcity, fear flourishes. and from fear, desperation grows.
hustle culture plants the seeds of urgency and perfectionism in our minds, pushing us towards a constant level of sacrifice that is anti-human at it’s core.
this is not a hustle…
conversations around hustle culture elicit strong feelings. they either resonate deeply, or trigger defense. these t-shirts are a manifestation of moving thoughts into reality, but they are not a hustle with capitalistic outcomes in mind.
people will get defensive because hustle culture is king. but embracing this attitude can be life-changing, and life-saving. spread the word!
This website exists only with expense, so I am offering these shirts as a way to potentially recoup those costs. If there is interest in these shirts, and I am able to cover basic fees, I will update the site with a clear breakdown of costs, profit and where all money will go.
case studies.
coming soon! stories of hustle and awareness.
stay human. stay creative. fuck hustle culture.